Wonderment Creative House

5 Tips for Designing a Logo That Works

A stand-out brand starts with a killer logo. Here are five tips for designing a logo that resonates! Showcase your brand’s personality. Your logo should convey your brand theme and the marketing message you want to communicate to your target demographic. Every aspect of your business reveals clues about your brand. Consider your core company values, mission statement, and other foundational elements of your company. Revisit your buyer personas and use that information to drive your design choices. If your target demographic is senior citizens, your logo should reflect their…

A 6-Step Checklist for Promoting New Blog Posts

You’ve researched, brainstormed, strategized, analyzed, written (and rewritten) your newest piece of content. One more round of edits and your latest blog post is good to go – right? Not exactly. Developing dynamite content isn’t enough to gain readership; it can take time to build up your subscriber list, so don’t throw in the towel when it’s time to hit publish! Maximize your marketing reach with these proactive strategies for promoting new blog posts. SEO/Website Traffic Serve content with search terms. Don’t publish your content without a dash of well-placed…

Branding Blunders

Your brand’s job is to communicate who you are and what you offer in a way that resonates with your target audience. This can be a tall order for even the savviest and most self-aware professionals. Even industry experts – individuals who specialize in branding – struggle to apply their knowledge and experience to their own businesses. They’re just too close to it. When it comes to assessing our skills and articulating our vision, we often fail to capitalize or even recognize our greatest strengths.   You’re a little shady….

10 Apps That Will Help You Work Smarter, Not Harder

Headache-Free Scheduling & More Productive Meetings Acuity Scheduling. Ever wish you could skip the time-consuming, inbox-cluttering email exchange typically required to schedule a meeting? Enter Acuity Scheduling, which saves you time and frustration by allowing your clients (or anyone else) to book their own appointments with you. Plans range from free to $34 a month and all paid plans include client self-scheduling, robust reporting, unlimited services/appointments, and Google, iCal, and Outlook integration. Join.me. Join.me has all the features you need for more productive and powerful virtual meetings. Screen sharing is…

Professional Email Etiquette 101: Read This Before You Hit Send

Email, a medium designed to expedite communication, can do just the opposite when not handled with care. In addition to bogging down your inbox, a single thoughtless email has the potential to ruin someone’s day, change someone’s attitude, and cause unnecessary friction or anxiety. By improving your own email writing and putting email policies in place, you can inspire others to communicate more clearly, minimize wasting time in the workplace, avoid miscommunications, and deliver better service to your customers. Sound good? Read the 13 actionable tips below! Be judicious with…

3 Steps You Can Take Now for a Pain-Free Tax Season

With tax season recently behind us (and the agony still fresh for some), it’s a good time to reflect on how we can improve our process and make next year easier. Here are three steps you can take now to help take the pain out of next year’s tax season. Organize your receipts. Whether you opt to store or scan your receipts, you need to establish a system for organizing them. Since the IRS can audit you up to six years after you file, scanning is probably your best option….

4 Ways to Expedite Your Content Creation

You know that providing your clients and prospective customers with engaging, valuable content can help boost sales and establish your brand’s authority, but content marketing is a long game and doesn’t happen overnight. It can take several months to build up a surplus of useful, search-friendly content. The good news is that after the content is written, it will continue working for you by generating leads and amassing traffic. In the interim, however, it can be discouraging to labor over creating great content while it works its way through your…

8 Awesome Business Podcasts That Will Reignite Your Marketing Enthusiasm

In a previous entry, we discussed how an increasing number of entrepreneurs are using podcasting as a vehicle to increase brand awareness. Today, we bring you eight of the individuals who are taking the podcasting universe by storm. Entrepreneur on Fire. Hosted by John Lee Dumas, this podcast features interviews with inspiring entrepreneurs seven days a week. Rainmaker.FM. Spearheaded by Copyblogger Media, Rainmaker.FM features several podcasts with evolving advice for the digital marketing landscape. The same company that gained recognition for teaching people how to write online has now embraced…

3 Ways to Supercharge Your Productivity and Take Back Your Work Day

Do you ever feel like you’re working more and accomplishing less? Considering that the average worker experiences a significant interruption four times per hour, it’s no wonder that many of us leave 10-hour days wondering what we actually accomplished. However, since 44% of those distractions are self-induced, we need to examine what what we’re doing and minimize self-interruptions as much as possible. Here are three ways to supercharge your productivity and take back your work day.   Analyze your work day. The key to productivity is doing more of what…